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Dr Rikke Duus is an Associate Professor at the University College London School of Management and visiting faculty at ETH Zurich. She is certified by the Open Data Institute as a Data Ethics Professional.

Rikke has more than 15 years of experience in designing and delivering cutting-edge programmes and courses in the areas of digital business transformation, digital customer engagement, digital value creation and urban innovation. In addition to undergraduate and graduate learners, Rikke has extensive experience of designing impactful programmes for MBA and executive participants. 

She is an invited Review Panel Member for EFMD EOCCS (Online Course Certification System) and assists with assessing online business and management courses to meet future needs and requirements. 

Rikke is the recipient of the UCL Provost Education Award for her ‘Outstanding Response to Teaching During the Pandemic’ based on her design and development of a suite of digital and hybrid initiatives.

In 2024, Rikke was selected to join UN Women UK as a delegate for the Commission on the Status of Women.


In her PhD she explored human-tech hybrid relationships and the fluidity of agency. She also holds an MSc in Practice-based Research, an MSc in Strategic Marketing and a BA (Hons) in English and International Communication. She is a Senior Fellow of the Higher Education Academy. 

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AMBA & BGS Excellence Award 2024

Together with a team of colleagues, Rikke received the prestigious AMBA & BGA Excellence award for the ‘Best Lifelong Learning Initiative 2024’. The successful UCL Sustainability Lab, Mentorship Programme and Global DigitalHack drive the UCL MBA’s connected experience for students, alumni, businesses, and industry experts.

Rikke is the Lead for the DigitalHack, which brings together UCL MBAs, alumni, industry experts, and Digital Pioneers from across the world to collaborate in virtual teams to address critical planetary and societal challenges. 

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EU Engagement

Rikke is part of the European Union Digital Skills Squad, exploring how to bridge the digital skills gap within EU member states. She participates in working group collaborations to drive tangible recommendations for the EU Commission.


Rikke is also a member of the European Union Sustainability in Digital Education Squad, looking at how to bring together digital technologies in education and sustainability together to create relevant and enhanced learning experiences with a reduce environmental footprint. 

Rikke is a member of the European Union Squad on Hybrid Learning, which is looking to develop actionable and implementable solutions to enhance hybrid learning and teaching across member states.



Rikke has a deep interest in how technology affects and influences the human experience. She is especially interested in how strategic decision-makers in organizations adapt their practices to respond to new digital opportunities; how digital technologies facilitate the emergence of inter- and intra-industry collaborative networks; how complex digital ecosystems require new types of mindsets; and the ‘darker’ sides of data accumulation and surveillance.


In her current research, Rikke looks at how individuals maneuver and negotiate organizations’ requests for data sharing in digital spheres and some of the emergent practices that transpire in response to this data-driven environment.


Rikke has published her work in the Frontiers in Psychology, The European Business Review,  Harvard Business Publishing, Journal of Marketing Education and European Advances in Consumer Research. She has also contributed extensively with thought leadership in renowned media outlets, including CNN, the World Economic Forum, Discover, The Independent, Chartered Management Institute, The Sydney Morning Herald, WeekendAvisen, Politiken, amongst other. 


Rikke has also been interviewed by The New York Times, CBS radio and delivered a talk at the World Economic Forum.  

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