Rikke Duus, PhD

Dr Rikke Duus is Senior Faculty at University College London (UCL) School of Management.

She designs and delivers cutting-edge programs in the areas of digital marketing and digital business transformation to a range of audiences, including managers, across private and public organizations.


Dr Duus is an active researcher in the areas of digital transformation, digital marketing, connected cities and wearable technology. She frequently presents her research at national and international conferences and is published in The European Business Review, Frontiers in Psychology, Journal of Marketing Education and Advances in Consumer Research. 

In her research, she works with organizations to explore the challenges and opportunities faced in an increasingly digital and AI-driven business environment. Her research and thought-leadership has been published around the world in the World Economic Forum, CNN, Discover, Newsweek, New York Times, Chartered Institute of Management, WeekendAvisen, Politiken and The Sydney Morning Herald.


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She has experience of working on consultancy projects with global brands, such as IBM and Schneider Electric, and SMEs in the USA, Germany and the UK. She has also designed and delivered marketing and branding modules on the Goldman Sachs 10,000 Small Businesses program, the Growth Vouchers program and for the UK-Lebanese Tech Hub.


Her PhD contributes new knowledge to consumer-tech relations. In addition, Dr Duus holds an MSc in Strategic Marketing (Distinction), an MSc in Practice-based Research (Distinction) and a BA (Hons) in International Business Communication. She is also a fellow of the Chartered Institute of Marketing and holds a PGCE in Higher Education.