Organizational Transformation
Publications & Conference Proceedings
Technology-Human Hybridity:
Affecting organizations, consumers and cities
Read Rikke's latest paper on wearable technology and behaviour change
Technology-Human Hybridity:
Affecting organizations, consumers and cities
EXPERIENCE VISIT TO HACKNEY BREWERY, LONDON
The Concept
Student Voices
"The opportunity to create the e-business I feel will be very useful in the future especially as a way to understand businesses"
"I enjoyed the final presentation - you really feel like you've created something over the last 10 weeks"
"It was tough at first since the workload was huge but in the end it was rewarding and I actually had something tangible that I had completed. It was a very good experience"
Digital Business Project (2015)
BSc Information Management for Business students at University College London's Department of Management Science & Innovation work in collaborative teams to develop their own digital businesses across multiple sectors. This project prepares students for a future in digital commerce by gaining an understanding of digital business infrastructure and e-business modelling. Teams develop a fully-functioning e-commerce website for their new ventures along with a set of digital marketing strategies to acquire, retain and convert customers. Through this applied project, students develop skills and expertise for business in the digital age.
The Concept
 Lecture by Dhruva Chak |
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 Team at MBA Showcase 2014 |
 BIMTECH Prof Advising UH Teams |
 Interactive Workshops |
 Working on New Business Project |
 Interactive Workshops |
 Working on New Business Project |
Experiential Cross-Cultural Exercise (2011-14)
Winner of Vice Chancellor's Award for Excellence in International Engagement 2013
Marketing students at University of Hertfordshire in the UK and Birla Institute of Management Technology (BIMTECH) in India come together to collaborate on new service and product ideas for the Indian market. The cross-cultural teams collaborate through virtual platforms facilitated by in-class sessions and staff exchanges. Students develop essential global marketing skills, project management, intercultural communication and idea-generation.
Learn more about the Experiential Cross-cultural Exercise on http://r1duus.wix.com/ecce
Student Voices India
"It was the first project to have global exposure for most of us. Indeed a great value addition".
"It was a unique experience, working with different mind-sets across different nationalities".
Student Voices UK
"Our student collaborators contributed with extensive local business knowledge that has proved vital to the project’s success".
"Business is a global matter and understanding different cultures is important if you want to expand internationally".
The UK Academic Team
Rikke Duus
Concept creator
Muditha Cooray
Concept creator
 e-mktgEDGE |
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 e-mktgEDGE |
 e-mktgEDGE |
 e-mktgEDGE |
 e-mktgEDGE |
 e-mktgEDGE |
 Winners of Best Team Award |
 Winners of Best Poster Display |
 e-mktgEDGE |
 e-mktgEDGE Team |
 e-mktgEDGE |
 e-mktgEDGE |
e-mktgEDGE (2009-13)
Marketing students at the University of Hertfordshire are engaged in various experiential and client-based projects, exhibitions and conferences to learn about digital marketing in practice. Students develop digital marketing strategies for client, their own businesses, while also taking a critical view of data gathering, ethics and online consumer exploitation. In 2009-2013, this module hosted e-mktgEDGE for students, academics and business partners.
Digital Marketing students exhibit their digital marketing strategies and website for their new entrepreneurial start-ups.
Check out dedicated concept site http://r1duus.wix.com/digital
Student Voices
91% of students believe their opportunities to gain employment in digital marketing have now improved.
99% of students now have a better idea of different digital marketing techniques that marketers can use.
97% of students think it has been exciting to develop their own business, website and digital marketing strategy.
96% of students would recommend this module to other students.
"The module has been engaging and informative. The project brought real life experience to the theory of the module which I feel is a very beneficial way of teaching. The exhibition has given me more confidence to speak to people about a topic which is something I need to build on greatly".
Watch e-mktgEDGE 2013
e-mktgEDGE '13 is featured on p.2 of the latest Business School Newsletter. Check it out here!