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Organizational Transformation

Part human,
part technology
What happens to a person's sense of self when part of the body is nonhuman technology? How is decision-making affected by the inter-relationship between the person and the technology? Does a 'third' being arise from the entanglement of the human+technology?
This research explores the relationship between amputees and prosthetic limbs from a posthuman perspective to reveal the complex inter-relationships that contain power struggles, body modifications, distributed agency, shared decision-making and the on-going development of a new subjectivity.
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Presented at the 8th Workshop on Interpretive Consumer Research, University of Edinburgh, April 2015.
Presented at the 39th Macromarketing conference, Royal Holloway, July 2014.
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