Current Research Projects
Organizations' digital readiness
Multi-country study to explore the drivers and barriers of digital transformation in organizations with a focus on people, processes and systems.
Agentic technology and the impact on behaviors and decision-making
An exploration of how wearable activity trackers create change to users’ behaviors and how it becomes an active participant in their everyday lives. This includes ‘darker’ sides of tech agency.
The virtual reality crew: the Gen Z@work
In the next few years we will see the digital born Gen Z group join the workforce. With their digital-first mind-set and redefined definition of ‘work’, we aim to explore how organizations can best prepare for this new type of worker.
Publications & Conference Proceedings
Cooray, M. and Duus, R. (2020) DVC Framework: Accelerating Digital Value Creation. The European Business Review, March-April issue.
Cooray, M. and Duus, R. (2019) The Fallacy of Data-Driven Personalization: ‘Data Will Never Know Me’. Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), Wellington.
Cooray, M. and Duus, R. (2019) TRIP Framework: Rethinking Organisational Competitiveness in Digital Spheres. The European Business Review. Aug/July. Access here.
Cooray, M. and Duus, R. (2018) Public-Private Collaboration to Drive Innovation in Cities. Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide.
Cooray, M., Duus, R. and Bundgaard, L. (2018) Connected Cities: Driving digital transformation in complex ecosystems. The European Business Review. Nov/Dec. Download here.
Duus R., Cooray, M. and Page, N.C. (2018) Exploring Human-Tech Hybridity at the Intersection of Extended Cognition and Distributed Agency: A Focus on Self-Tracking Devices. Frontiers in Psychology, 9:1432. Access here.
Duus, R., Cooray, M. and Page, N. (2016) Agentic technology: Exploring the influence of Fitbit activity tracker on consumer behavior. American Marketing Science Conference Orlando, USA, May 2016.
Cooray, M. and Duus, R. (2016) How to get digital transformation right. The Ashridge Journal, Spring. Access here.
Duus, R. Davies, A. and Saren, M. (2015) The Voice of the Leg: A re-theorisation of traditional consumer-object relations. 8th Workshop on Interpretive Consumer Research, University of Edinburgh, April.
Duus, R. and Cooray, M. (2014) Together we Innovate: Cross-cultural teamwork through virtual platforms. Journal of Marketing Education, Vol. 26, No.3, pp. 244-257.
Duus, R., Davies, A. and Saren, M. (2014) Speak to the Leg: A post-Paralympic analysis and re-theorization of consumer-object relations. Proceedings of the 39th Macromarketing conference, Royal Holloway, July.
Duus, R., Cooray, M. and Davies, A. (2014) The Brand Misfits: Exploring paradoxical brand-resisting practices in social media. Proceedings of the Brands and Brand Relationships conference, Boston University, May.
Duus, R. (2013) Speak to the Leg: A post-Paralympic analysis of consumer-object relations, in E – European Advances in Consumer Research, eds. Gert Cornelissen, Elena Reutskaja, Ana Valenzuela: Association for Consumer Research.
Cooray, M. and Duus, R. (2011) Entrepreneurs forge ahead in chaos and uncertainty: The story of SMEs in Sri Lanka. Proceedings of the British Academy of Management conference, Aston Business School, September.
Cooray, M. and Duus, R. (2011) Thriving in Chaos and Uncertainty: Business as usual for Sri Lankan entrepreneurial marketers. Proceedings of the Academy of Marketing conference, University of Liverpool, July.
Cooray, M. and Duus, R. (2010) Brand Mindspace: The final frontier for marketers? Proceedings of the 6th Thought Leaders Conference on Brand Management, USI, April.
Papers Under Review
Duus, R. and Cooray, M. Organizational Co-creation for Value Acceleration. Under review with MIT Sloan Management Review.
Duus, R. The Artificial Human: Living as Posthuman Hybrids, book project to be published by UCL Press.
Duus, R. and Cooray, M. The Fallacy of Data-Driven Personalization: ‘Data Will Never Know Me’. Preparing for submission.
Duus, R. and Cooray, M. Becoming Digital Humans: Practices Adopted for Navigating Digital and Data-Driven Engagements. Preparing for submission.
Duus, R. Voicing the Non-Human towards the Emergence of Human-Tech Hybridity. Preparing for submission.
Australian and New Zealand Marketing Academy Conference
Australian and New Zealand Marketing Academy Conference
UCL School of Management Teaching & Learning Forum, 2018
Ctrl+Alt+Del? Using tech to create engaging assessments
European Forum Alpbach, Austria
Panel Speaker – Future Speeches: Does technology foster human resilience?
American Marketing Science Conference, Orlando, USA
"Agentic technology: Exploring the influence of Fitbit activity tracker on consumer behavior"
Teaching and Learning Forum, School of Management, UCL
“Hybrid Learning: The 3-Hour Entrepreneurship Challenge”
8th Workshop on Interpretive Consumer Research, University of Edinburgh, UK
“The Voice of the Leg: A re-theorisation of traditional consumer-object relations”
UCL Teaching & Learning Conference, University College London, UK.
“The 3-Hour Entrepreneurship Challenge”
39th Macromarketing Conference, Royal Holloway, UK
“Speak to the Leg: A post-Paralympic analysis and re-theorization of consumer-object relations”
Hertfordshire Business School Research Conference, UK
“Biolabouring Consumers: Theorizing consumers’ affective, relational and experiential work in online social networks”
Brands and Brand Relationships Conference, Boston University, US
“The Brand Misfit: Exploring paradoxical brand-resisting practices in social media”
ABS Teaching and Learning Conference, Aston Business School, UK
“Marketing Beyond Borders: Introducing the Experiential Cross-cultural Exercise”
European Conference of the Association for Consumer Research, IESE Barcelona
“Speak to the Leg: A post-Paralympic analysis of consumer-object relations”
European Marketing Academy Conference, ITU Faculty of Management, Istanbul
“Immaterial Labour on Facebook: Exploring Consumers’ Expressions of Production Activities”
Exploring Spaces for Learning, University of Central Florida, USA
“Collaborating Across Borders: Together we innovate!”
30th Standing Conference on Organizational Symbolism, EAE Business School, Spain
“Did we stop talking? The detrimental effects of online social networks on social relations”
7th International Blended Learning Conference, University of Hertfordshire, UK
“International collaborations with Business and Marketing students”
British Academy of Management Conference, UK
“Entrepreneurs Forge Ahead in Chaos and Uncertainty: The story of SMEs in Sri Lanka”
Academy of Marketing Conference, UK
“Thriving in Chaos and Uncertainty: Business as usual for Sri Lankan entrepreneurial marketers”
Future Trends Conference, US
“Convert, Defend and Acquire: Evaluating consumer preference through mindspace”
5th International Blended Learning Conference, University of Hertfordshire, UK
“Knowledge Exchange through Collaborative Learning Communities”
Global Brand Forum, Cass Business School, UK
"Convert, Defend and Acquire: Evaluating consumer preference through brand mindspace"
Annual Learning & Teaching Conference, University of Hertfordshire, UK
“e-Business Integration with Short Work Placements”
6th International Conference: Thought Leaders in Brand Management, Switzerland
“Brand mindspace: The final frontier for marketers?”
The Retention Convention, The Higher Education Academy, UK
“Two-Point Feedback System: Improving student experience in ‘real time’”
E-Leader Conference, CASA, Malaysia
“Do virtual learning environments help deliver a consistent learning experience? Exploring the international delivery of UK Marketing degrees”
European Forum Alpbach
Panel Debate: Does technology foster human resilience?
ETH Zurich, December 2016
Is the power shifting?
The World Economic Form, Switzerland
Is your mind digitally charged?
Bournemouth University, UK
The Voice of the Leg: Re-visioning consumer-object relations
RENKEI Intercultural Workshop
Technology: Opportunities and dark sides
The Power of Objects
Babson College, USA
Co-creation of Consumer Experiences in Virtual and Physical Worlds
University of Leicester, UK
Marketing Communications in an Interconnected World
University of Leicester, UK
The Techno-Human: Exploring our relationships with technology
INTI International University, Malaysia
Entrepreneurial Businesses: Succeeding in chaos and uncertainty