Organizational Transformation
Publications & Conference Proceedings
Technology-Human Hybridity:
Affecting organizations, consumers and cities
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Read Rikke's latest paper on wearable technology and behaviour change
I am an Associate Professor at University College London (UCL). My work is driven by a deep interest in how digital and AI technologies influence individuals, organisations and societies.
In recent years, I have explored digital game-playing practices, urban digitisation, digital value creation and human-AI extended selves. This research provides deeper insight into how we navigate increasingly hybrid environments, and how emerging technologies reshape identity, agency and value creation.
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Since 2023, I am privileged to be part of European Commission's working groups, including Digital Skills, Ethics of AI, Futuring and Digital Citizenship Education. I have presented my research and expertise at the European Commission's special events in Paris and Brussels, contributing to the current conversations about the future of digital societies.
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I conduct research with the University of Cambridge, exploring citizens’ lived experiences in urban spaces to support the development of more equitable and liveable cities. This research builds on my first PhD that focused on human-tech hybridity and the dynamic nature of agency and continues to shape my research today.
Over the years, I have worked with industry practitioners, researchers and other professionals to drive collective insight and knowledge. As the Lead for the annual Global DigitalHack initiative, I bring together executive MBAs, alumni, senior industry practitioners and emerging talent from across industries and regions to address pressing planetary and societal challenges. The Global DigitalHack received the AMBA Excellence Award for the 'Best Lifelong Learning' initiative, which I am incredibly proud of.
Recent
Digital Citizenship Education Working Group
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Digital Citizenship Education, according to the Council of Europe, aims to equip people of all ages to participate safely, responsibly, and actively in digital life. It builds the values, skills, attitudes, and knowledge needed for positive online engagement and supports learners in navigating the digital world confidently while upholding human rights, democracy, and the rule of law.
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Together with education, innovation, and policy colleagues from across Europe, I developed toolkits, methods and guidelines for the European education sector to enable digital and AI awareness, literacy and responsible usage of platforms and services.
Accepted Publication in 'Technological Forecasting and Social Change' - 2026​
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Public healthcare organizations face multiple challenges to effectively adopt and scale up AI-driven solutions at pace
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AI designed to transform healthcare must demonstrate visible value to ensure its impact is understood and recognised
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Generation of visible value serves as a mediating factor to legitimize and build confidence in continued AI activities
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A framework for AI adoption, AI spheres and visible value generation in healthcare is developed
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Digital Education Stakeholder Forum 2025: Tap into Europe's Digital Potential
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The forum brought together key stakeholders from across Europe to celebrate the achievements of the Digital Education Action Plan throughout its 4 years of implementation and explore insightful take-aways from its review process. The event bridged stakeholder engagement with a forward-looking strategy for the future of digital education.
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I shared my experiences of being part of the European Digital Education Hub and perspectives on future digital transformation and collaborative efforts needed at EU level to drive Europe's digital competitiveness.
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Fluid Hybrid Learning Spheres: Creating Dynamic Experiences 2025​
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My latest publication offers actionable insights for educators to design hybrid learning environments that seamlessly integrate digital and in-person engagement.
Key Highlights:
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The Fluid Hybrid Learning Spheres Framework: Harness the power of the Core, Extended, and Propelled spheres to create impactful learning experiences.
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Flexible & Inclusive Learning: Break traditional boundaries with innovative tools and techniques for connected, global education.
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Inspiring Case Studies: Discover real-world applications, including virtual tours, collaborative projects, and global exchanges.
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Skills for the Future: Empower learners with critical digital and cross-cultural capabilities to thrive in a hybrid world.
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Access here.
Digital Transformation Society Conference​ 2025
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Together with my co-authors, I presented at the Digital Transformation Society conference 2025 at Paris Business School on the topic of Human-Centric AI in Public Sector Organisations.
EU Working Group on AI Guidelines 2025​​
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The ethical guidelines on the use of AI and data in teaching and learning aim to support educators in using AI responsibly.
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This working group has come together to address key challenges and new developments in AI and digital innovation and produce new insights into generative AI and ethical considerations, leading to a set of guidelines for the EU member states and beyond.
Research
I have a deep interest in how technology affects and influences the human experience. I am especially interested in how strategic decision-makers in organisations adapt their practices to respond to new digital opportunities; how digital technologies facilitate the emergence of inter- and intra-industry collaborative networks; how complex digital ecosystems require new types of mindsets; and the ‘darker’ sides of data accumulation and surveillance.
In my current research, I explore how individuals maneuver and negotiate organisations’ requests for data sharing in digital spheres and some of the emergent practices that transpire in response to this data-driven environment.
I have published my research in the Frontiers in Psychology, The European Business Review, Harvard Business Publishing, Journal of Marketing Education and European Advances in Consumer Research. I have also contributed extensively with thought leadership in renowned media outlets, including CNN, the World Economic Forum, Discover, The Independent, Chartered Management Institute, The Sydney Morning Herald, WeekendAvisen, Politiken, amongst other.
I have been interviewed by The New York Times, CBS radio and delivered a talk at the World Economic Forum.
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Contact: r.duus@ucl.ac.uk
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