Organizational Transformation
Publications & Conference Proceedings
Technology-Human Hybridity:
Affecting organizations, consumers and cities
​
Read Rikke's latest paper on wearable technology and behaviour change
I am an Associate Professor at the University College London (UCL) School of Management and a member of the visiting faculty team at ETH Zurich.
​
Over the last 15 years, I have designed and delivered cutting-edge programmes and courses in the areas of digital business transformation, customer engagement, value creation in complex ecosystems and urban innovation. It has been a privilege to work with undergraduates, postgraduates and executive learners, giving me the opportunity to design impactful programmes that meet their needs. As a member of the UCL Academic Board, I work with colleagues across UCL to advise the Council on all academic matters and questions affecting the educational policy of UCL.
​​
Due to my expertise in the area of digital learning, I am appointed to work with multiple European Union Working Groups with representatives from all EU member states. Together we explore how to drive innovation and dynamic transformation in digital education.
​
My PhD research explored human-tech hybrid relationships and the fluidity of agency. Over the last decade, as a researcher I have actively expanded my inquiry into urban ecosystems, collaborative value creation and AI-led transformation.
​
I am honoured to work with EFMD EOCCS and assist business schools and other organisations to design and develop cutting-edge programmes that meet future needs and requirements. ​
News
Fluid Hybrid Learning Spheres: Creating Dynamic Experiences 2025​
​​​
My latest publication offers actionable insights for educators to design hybrid learning environments that seamlessly integrate digital and in-person engagement.
Key Highlights:
-
The Fluid Hybrid Learning Spheres Framework: Harness the power of the Core, Extended, and Propelled spheres to create impactful learning experiences.
-
Flexible & Inclusive Learning: Break traditional boundaries with innovative tools and techniques for connected, global education.
-
Inspiring Case Studies: Discover real-world applications, including virtual tours, collaborative projects, and global exchanges.
-
Skills for the Future: Empower learners with critical digital and cross-cultural capabilities to thrive in a hybrid world.
​​
Access here.
Digital Transformation Society Conference​ 2025
​​​
Together with my co-authors, I will be presenting at the Digital Transformation Society conference 2025 on the topic of Human-Centric AI in Public Sector Organisations.
EU Working Group AI Guidelines 2025​​
​​​​​
The ethical guidelines on the use of AI and data in teaching and learning aim to support educators in using AI responsibly.
​
This working group will address key challenges and new developments in AI and digital innovation and produce new insights into generative AI and ethical considerations, leading to a set of guidelines for the EU member states and beyond.
AMBA & BGA Excellence Award 2024​
​​
Together with a team of colleagues, I received the prestigious AMBA & BGA Excellence award for the ‘Best Lifelong Learning Initiative 2024’. The successful UCL Sustainability Lab, Data Analytics Lab and Global DigitalHack drive the UCL MBA’s connected experience for students, alumni, businesses, and industry experts.
Rikke is the Lead for the DigitalHack, which brings together UCL MBAs, alumni, industry experts, and Digital Pioneers from across the world to collaborate in virtual teams to address critical planetary and societal challenges. ​​​​
Research
I have a deep interest in how technology affects and influences the human experience. I am especially interested in how strategic decision-makers in organizations adapt their practices to respond to new digital opportunities; how digital technologies facilitate the emergence of inter- and intra-industry collaborative networks; how complex digital ecosystems require new types of mindsets; and the ‘darker’ sides of data accumulation and surveillance.
In my current research, I explore how individuals maneuver and negotiate organizations’ requests for data sharing in digital spheres and some of the emergent practices that transpire in response to this data-driven environment.
I have published my research in the Frontiers in Psychology, The European Business Review, Harvard Business Publishing, Journal of Marketing Education and European Advances in Consumer Research. I have also contributed extensively with thought leadership in renowned media outlets, including CNN, the World Economic Forum, Discover, The Independent, Chartered Management Institute, The Sydney Morning Herald, WeekendAvisen, Politiken, amongst other.
I have been interviewed by The New York Times, CBS radio and delivered a talk at the World Economic Forum.
​
Contact: r.duus@ucl.ac.uk
​